tickerTXT is a Berlin-based startup which develops micro-trade-exchange services. the website initially covered the early days of tickerTXT. The blog-style site was chosen as it really has started as a journal. After the initial going public phase where the team had been received several awards, the project went on behind the scenes. Networking, negotiations, business planning, coding... All of which is not easy to document publicly: what do we state publicly? how do we publish success when normal visitors can't try out what you claim to have built...?
After months of un-documented progress, the team decided that it's time for a re-launch. The site should explain what tickerTXT is about, offer pictures and graphics and easy navigation. Simplicity, stunning and intriguing style was also high on the wish-list. Therefore the classic blogger style should be replaced with a classic navigation based content. Though blogger.com should remain the platform. Sounds familar?